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SaaS Marketing, Metrics for Managers and Founders

Requirements
Basic Understanding about Software as a Service
A hungry Mindset to learn new things
Description
Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI’s Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

What is SaaS (Software as a Service)?

History of SaaS

Why SaaS Future is exciting

What are the Benefits of SaaS?

Difference between IaaS PaaS SaaS

SaaS Use Case for E-commerce

Building Headless e-commerce with SaaS

Various Categories of Startup

Types of SaaS Products and Companies

Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

SAAS Essentials

Software as a Service Business Model Introduction

SAAS Business model innovation

Customer Segmentation in SAAS

Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

Types of SAAS business model

SAAS Subscription Model Example

SAAS Pricing Models, Strategies, and Examples

Pay as You go business Model – Amazon AWS and Microsoft Azure

What is Tiered Pricing? | Benefits and Best Practices

Pay Per User Pricing – Click up and Jira

Freemium SAAS Strategy and Companies

SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

SaaS Growth Introduction

Unique visitors and Signups for SaaS

B2B SaaS Leads

Types of bookings

ACV TCV and Contract length

Renewal bookings and churn example

Customer Acquisition Cost (CAC)

Monthly reoccurring revenue

Retention Rate and Cohorts in SaaS

SaaS Churn

Customer Lifetime Value in SaaS

Unit Economics in SaaS

Net dollar Retention in SaaS

Rule of 40 in SaaS

SAAS Magic number

Calculation SAAS valuation

Gross Margin and Contribution Margin

Market Size TAM, SAM, and SOM

Module 5 Shopify SaaS Case Study

Shopify vs Amazon Business model

Shopify Drop-shipping business model

Shopify Flywheel and Growth loop

Shopify Revenue channels

Why it’s hard to replace Shopify

Shopify Vs Magento Vs Woo-commerce

Shopify Growth Wheel

FAANG T-Algorithm Framework

T-algorithm framework for Shopify

Who this course is for:
Product Managers looking to scale their SAAS startup to Million dollar
Entrepreneurs who wanted to build their software empire
Managers who is doing Sales in a Software as a service company
Marketing Executive in a SAAS company


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