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What is Shopify?

Shopify is an easy-to-use application for online retailers and also comes with a Point Of Sale (POS) app for payment of goods in physical locations. It offers merchants the ability to create a multi-channel experience that helps showcase the brand. With this subscription-based platform, you can create a website and use their shopping cart solution to sell, ship, and manage your products.

It comes with a range of tools that helps you to analyze every aspect of your online store. With these tools, users can design customized online experiences for customers and maximize the Return on Investment (ROI) on their marketing spending. The technology also helps cut costs across the board by automating customer relationship management, inventory management, transactions, and more.

Is Shopify Good for Small Businesses?

Shopify comes with a full suite of features that helps you launch and manage your online store. It also doesn’t require any coding for users to start using it and requires no software installation or hosting services. It is also cost-effective with plans ranging from $29 to $299/month, and there are no additional transaction fees if you use Shopify Payments. The basic plan comes with features that include abandoned cart recovery, gift cards, discount creation, fraud analysis, the ability to sell in a whopping 133 currencies, and the ability to assign inventory to retail stores, warehouses, or other locations you store products.

Dropshipper Friendly

Shopify touts to provide users with a lower-risk approach for dropshipping. What is Shopify dropshipping? Simply put Shopify dropshipping lets you sell products by using a supplier that holds the inventory and ships the product for you. Through it, you can find a product to sell, find a dropshipping supplier, build your e-commerce store, upload your products onto your site, and launch and start marketing your dropshipping store.

Fantastic Plugins

Shopify offers users the option to extend the online site functionality of their online store through plugins. The Shopify App Store comes with a collection of free and premium plugins that help you to add more specialized features to your e-commerce store.

Built-In Payment Tools

With Shopify, you can enable your customers to make payments in a variety of ways. You can process payments through credit cards by using Shopify Payments or a third-party provider. Other options that allow customers to pay online include PayPal, Amazon Pay, Google Pay, and Apple Pay. You also have the option to accept alternative methods of payment like cryptocurrency.

SEO Marketing Tools

Shopify online stores have SEO built-in with features to help you optimize your content for greater impact. With this tool, some SEO is taken care of automatically as auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results. Your website’s sitemap.xml and robots.txt files are automatically generated, and themes automatically generate title tags that include your store name. Also, themes are required to have social media linking and sharing options to make it easier for you to market your store. You can also optimize your content using features built into Shopify. For example, you can edit the title tags, meta descriptions, and URLs for blog posts, webpages, products, and collections.

Abandoned Cart Notifications

Shopify comes with built-in abandoned cart tools with some basic features to help you with abandoned cart recovery. You can review abandoned carts one by one, and send an abandoned cart email manually or automatically. You can also send a personalized email to a particular customer about their abandoned cart. From the Abandoned Checkouts screen you just click on the checkout number you want to recover and click Send a cart recovery email. Then just enter whatever message you want and click Review email to review and send your email.

Cons of Using Shopify for Your Business

Like any application, Shopify can fall short on some aspects. For example, Shopify charges a monthly fee to use the platform while open source solutions are free to download, some of the cons of Shopify may include:

Theme Customization Challenges

The most common type of Shopify theme issue is probably compatibility with HTML, CSS, or JavaScript code. Often these issues relate to how different browsers, operating systems, and devices display your Shopify theme’s design and layout.

Transaction Fees

Although most shopping carts have dropped their transaction fees entirely over the years, Shopify has retained its 0.5% to 2.0% fees transaction fees. Users however have the option to have Shopify waive these fees when you accept payments through Shopify Payments.

Expensive Add Ons

Though Shopify offers almost every basic feature, it does lack many advanced features that e-commerce businesses might need. To get these advanced features you will need to purchase add-ons. In some cases, the cost of add-ons can significantly increase your monthly subscription fees.

Content Management Issues

Some issues related to content management when it comes to Shopify include the inability to edit tag pages; duplicate content; duplicate page titles; forced URL structure; and limits on page titles and meta descriptions.