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Welcome to course: Professional Diploma in Branding & Brand Management by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
Who this course is for:
- No special requirements. Course for any who want to build the career at management, coaching, mentorship or get to know themselves better, for people working in helping areas, for coaches.
- The Crucial Role of Coaching Techniques in Managerial Leadership and Career Development In today’s competitive corporate landscape, the role of a manager goes far beyond traditional tasks of overseeing operations and ensuring productivity. A successful manager is now expected to act as a leader, a mentor, and a coach, guiding their team members towards individual and collective success. This paradigm shift highlights the significance of coaching techniques in the realm of managerial responsibilities. This article delves into the importance of utilizing coaching techniques in the workplace, particularly within the role of a manager or leader. We will explore how coaching knowledge is pivotal for career development, the responsibilities of middle and top managers in preparing and mentoring personal development plans for team members, and the critical role of coaching in internal education and employee development. Additionally, we will examine how coaching methods contribute to the mental health and well-being of employees, acting as a vital support system for individuals who may have limited access to other sources of guidance.
- The Transformation of Managerial Roles 1.1 Evolving Leadership Expectations The traditional image of a manager as a stern authority figure has given way to a more holistic view of leadership. Managers are now expected to serve as role models, motivators, and mentors to their teams. This shift stems from the recognition that employees perform at their best when they feel valued, supported, and empowered. The evolution of leadership expectations can be traced back to the changing dynamics of the modern workplace. In the past, managers were primarily responsible for enforcing rules and ensuring productivity. However, as organizations began to realize that employee engagement and satisfaction were crucial for success, a transformation in managerial roles ensued. Today, managers are not just tasked with overseeing tasks and projects; they are expected to inspire and empower their teams. This shift is partly a response to the changing nature of work itself. In a knowledge-based economy, where creativity, innovation, and adaptability are paramount, traditional top-down management no longer suffices.
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